<aside> ⚠️ Content team - do not use Title or Naked URLs in content. Partially branded can work, but can seem spammy - i.e. “Sofa Beds at Home Detail” can work but can be over spammy.

</aside>

Below is a run down of anchor match types. The focus keyword here is SEO Glasgow for our own site a1seoglasgow.co.uk.

Exact Match Keyword

The Exact Keyword.

Examples

1. SEO Glasgow

Partially Matched Keyword

A close match containing the keyword or a close variant

Examples

1. Containing A Variant: Glasgow SEO
2. Containing The Keyword: SEO in Glasgow
3. Containing The Keyword But Not As Apparent: SEO Company In Glasgow

Unmatched

Completely random.

Examples

1. to achieve better results in Google
2. SEO companies that can improve rankings
3. Good SEO companies
4. in Glasgow